For HVAC, plumbing and electrical businesses in Ontario
Does AI tell homeowners about your business?
Check free in under a minute. No marketing knowledge needed.
- Free, no credit card
- Takes under a minute
- We publish how we measure
- Built for Ontario trades
“My furnace just quit. Who should I call in Toronto?”
What it answers
- 1Convertible Heating and Air Conditioning
- 2For Saving Home Service
- 3Tempasure Heating and Air Conditioning
- Is your business on this list
A real answer from ChatGPT, asked on 21 August 2026. The homeowner sees three names and phones one of them.
01What changed
The way customers find you changed, and nobody told you.
A homeowner used to type “furnace repair near me” into Google and pick from the map results. Plenty of them now ask ChatGPT instead, or just read the AI answer sitting at the top of the Google page. One reply. Two or three business names in it. That’s the whole shortlist, and it gets decided before anybody scrolls.
02The gap
You can see your Google ranking. You can’t see this.
There’s a dashboard for Google, and you’ve probably been shown one. Ask the same question about AI and there is nothing to look at. No report. No record of the answer a homeowner got at nine at night when their furnace quit.
Rankings, history, movement. Any day you want it.
Your name either came up or it didn’t, and nobody wrote it down.
That second panel is the one we fill in.
03What we asked
We asked three AI tools the same question.
“Best HVAC company in Toronto”, on 21 August 2026. Here is who each one named, word for word.
ChatGPT said
- 1Convertible Heating and Air ConditioningIn both
- 2For Saving Home Service
- 3Tempasure Heating and Air Conditioning
- 4SunnySide Heating and Air Conditioning
- 5Belyea Bros. Heating & Cooling
Perplexity said
- 1Green Heating and Air
- 2Laird & Son Heating & Air Conditioning
- 3Cozy World Inc.
- 4Reliance Home Comfort
- 5Convertible Heating and Air ConditioningIn both
Google showed
- 1SunnySide Heating and Air Conditioning
- 2Dr HVAC and Plumbing
- 3Downtown Toronto HVAC
Google’s map results showed three, not five.
One company showed up in both AI answers. Not one of these three lists matches another.
If your business is not on any of them, the customer never hears your name. And you have no way of knowing it happened.
One question, on one day. Ask again next week and the lists change. We publish the date with every answer so you can judge how fresh it is.
04What it costs
This doesn’t show up as a bad month.
It shows up as a call that never came. The homeowner got two names, phoned the first one, and booked. You were never in the running. Nothing on your end told you it happened, so there was nothing to fix.
Put your own number on it
- What one job is worth to you
- [YOUR AVERAGE JOB]
- Jobs a month you never heard about
- [UNKNOWN]
- What this is worth fixing
- Run the check
We won’t invent that second number for you. The check tells you how often you came up and how often you didn’t, and you know your own job value better than we do.
05What you’ll get
Four answers, in under a minute
Whether your name comes up
Across the questions a homeowner in your area actually asks.
The questions that bring you up
And the ones where you’re nowhere, which is the useful half.
Who gets named instead
The shops down the road that came up when you didn’t.
Where AI got its information
The pages it read to decide, so you know what to go and fix.
06Product
What this actually tells you
Built for small trades businesses whose customers are starting to ask AI instead of searching Google.
The AI tools your customers use
Whether your name comes up in ChatGPT, Google’s AI answers, Gemini, Copilot and Perplexity. Homeowners are already using these to decide who to phone.
- Checked on the tools people actually use
- One score, in plain English
- Watch it move over time
The questions that bring you up
Which customer questions your business shows up for, like “furnace repair Scarborough”, and which ones it doesn’t.
- The exact questions customers ask
- Grouped by the kind of job
- Whether you come up well or badly
Who comes up instead of you
Which nearby businesses get named when yours doesn’t, and what they’ve got that you’re missing.
- Side by side with named competitors
- How often they come up vs. you
- What to fix first
07How it works
Three steps, under a minute
Paste your web address
Type in your website and make a free account. We don’t ask for a credit card.
We ask the AI tools
We put the questions your customers ask to ChatGPT, Google’s AI answers and the rest, then record what comes back.
You get a plain list
What to fix, in the order worth doing it. No marketing jargon anywhere in it.
08How we measure
We’ll show you exactly how the number is worked out.
Every score here comes with the questions we asked, the answers we got back, and the date we asked them. Where we’re estimating rather than measuring, we label it and say which is which. You can read the whole method before you hand us anything.
Read the method10Pricing
What it costs
Start free. Move up when it’s paying for itself.
Free
For seeing where you stand
$0
/ forever
- One check a day
- Your overall score, in plain English
- Your top 3 fixes, ranked
- See how you stack up against one competitor
- 7 days of history
Growth
For fixing what’s holding you back
$100$50
CAD / month, founding price, tax extra
- Unlimited checks
- Every AI tool we track, plus Google
- Full breakdown of what’s working and what isn’t
- Up to 5 nearby competitors, side by side
- We make the simple fixes for you: page titles, descriptions, tags
- 30 days of history, plus email reports
- Export your history to CSV
Pro
For when you’d rather it was handled
$300$150
CAD / month, founding price, tax extra
- Everything in Growth
- We write and publish your blog posts
- We build links from other sites to yours
- Deeper competitor tracking
- Priority support, full history
Enterprise
For multi-location and franchise
Custom
/ talk to us
- Everything in Pro
- Every location, tracked separately
- Unlimited competitors
- API access, team logins
- Your own account manager
Founding price is locked for as long as you stay subscribed. Prices in Canadian dollars, tax extra.
11About
Why we built this
What we’re doing
The way people find a contractor is changing. Some homeowners still search Google and pick from the map results. More of them now ask ChatGPT, or read the AI answer at the top of Google, and get handed two or three names. If you aren’t one of them, you never hear about the job.
Who this is for
Small trades businesses in Toronto and across Ontario. Heating and cooling, plumbing, electrical, and the trades next door to them. Usually the owner is also the one doing the marketing.
12Questions
What owners ask us first
How does AiLumos work?
We ask ChatGPT, Google's AI answers, Gemini and Perplexity the kinds of questions a homeowner asks when their furnace quits. Then we tell you whether your business came up. If it didn't, we tell you what to fix.
Do I have to pay to check?
No. A free account gets you a check, your score and one competitor to compare against, and we don't ask for a credit card. Paid plans add unlimited checks, more competitors side by side, longer history, the full question list, and email reports.
How accurate is the data?
We record what the AI tools actually said at the time we asked. Their answers shift depending on how a question is worded, where it's asked from, and when. So treat any result as a snapshot of that moment, not a fixed score. We'll always tell you when a number is measured and when it's an estimate.
Is this actually costing me jobs yet?
Maybe not. For some searches, AI answers are the first thing a homeowner sees. For others, Google still shows the map results and AI barely matters. That's why it's worth checking instead of guessing. You'll know where you actually stand, rather than taking the word of someone selling you something.
I already pay someone for SEO. Is this the same thing?
No, but they overlap. SEO work is mostly about showing up on Google. This is about whether AI tools say your name when a homeowner asks them who to call. Plenty of the same work helps both. If your SEO person is doing a good job, this should show it.
Do you need access to my website?
No. We only look at what's already public, the same things any customer or AI tool can see.
Can I track my competitors?
Yes. A free account shows you how you stack up against one competitor. Growth puts up to five nearby businesses side by side, and Pro and Enterprise go further again.
Something not answered here? Ask us directly.
Check it yourself. It takes under a minute.
You’ll see the questions we asked, the answers we got, and whether your name was in any of them. Free, and we don’t ask for a card.